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Google on Agentic AI

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Speakers
Jim Fairweather
Jim Fairweather
Head of AI GTM
Jim Fairweather
Jim Fairweather
Google
Head of AI GTM

Jim Fairweather highlights the transformative role of AI agents in driving business innovation and urges companies to shift from passive observation to active adoption. Comparing their rise to the mobile app boom, he stresses AI agents' potential to enhance productivity, enable creative breakthroughs, and revolutionize workflows. Key trends such as multimodality, agentic workflows, and knowledge integration are shaping the future, with protocols like MCP and Agent-to-Agent ensuring standardization. Despite growing investment, only a small fraction of businesses realize measurable value, emphasizing the need for strategic deployment. Jim also underscores the importance of data security and adaptability across global markets. Ultimately, he issues a call-to-action for businesses to embrace this agentic era to remain competitive in an evolving digital landscape.

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